Meridian
Brand identity for an architecture practice.
Strategy; Naming; Identity; Guidelines
Meridian was two years old and already doing work that punched well above its size — residential and commercial architecture projects that were getting noticed, and a growing reputation for the kind of practice that asks harder questions than its clients expect. What they didn't have was a brand that reflected any of that.
They came to us with a name they liked, a portfolio they were proud of, and a visual identity assembled from early decisions that no longer held together. The brief was honest: they were about to pitch for larger commissions and they needed to show up looking like the firm they were becoming, not the one they'd started as.
We'd been looking at our own identity for two years and didn't know what was wrong with it. Ivy diagnosed it in the first session and fixed it in six weeks. The new brand gave us clarity about who we are that we're now taking into every conversation.