Pastoral

Pastoral was founded by two food professionals — a chef and a food stylist — to produce and sell preserved foods: jams, pickles, ferments, and condiments made from single-origin and heritage-variety produce sourced directly from farms. The products were exceptional and the story behind them was genuinely interesting. Neither had received the brand treatment they deserved.

The founders came to us with a product range already in development, a trade launch six months away, and no brand beyond a working name they weren't confident about. The commission was complete: name, identity, packaging, and a website that could serve both the trade audience (buyers from independent retailers and restaurants) and the end consumer (people who would encounter the products on a shop shelf and find their way to the site). Two different audiences, one site, one brand.