Drift

Drift was a two-person creative consultancy — brand strategy and creative direction for mid-market companies — with a Webflow site they'd outgrown. Not visually: the site still looked reasonable. Operationally: they'd accumulated two years of plugins, third-party integrations, and CMS customisations that made every update a risk, their hosting costs had grown to a level that felt disproportionate for a two-person studio, and their developer — who'd originally built the site — was no longer available.

The brief was a rebuild, not a redesign. The visual identity was staying. The content structure was largely staying. What needed to change was the platform, the performance, and the relationship between the site and the people running it.