Vessel

Vessel made a small range of handmade ceramic homewares — bowls, cups, vessels in the literal sense — sold through a combination of craft markets, two independent stockists, and a direct-to-consumer online shop that accounted for roughly 40% of revenue and was growing. The founder had been making and selling for four years under a brand that was warm and honest but visually underdeveloped: a hand-drawn wordmark, packaging that varied by product run, and a website assembled on Squarespace with a template that had been customized in small ways until it no longer quite worked.

The brief was a full commission: brand from the ground up, packaging system that could scale across a growing product range, and a new site built on a platform the founder could maintain alone. All three in a ten-week window before the Christmas selling season.