Sable & Co.
Identity suite for an independent legal practice.
Strategy; Identity; Collateral; Guidelines
Sable & Co. was founded by two solicitors leaving a mid-size firm to practice independently. Their specialism was creative and media law — contracts, IP, rights management — for clients in the arts, entertainment, and design industries. Their clients were, almost uniformly, people with strong aesthetic sensibilities and a healthy suspicion of anything that looked too corporate.
The brief had one central tension written into it: the identity needed to signal legal credibility — rigor, trustworthiness, permanence — to an audience that would instinctively distrust anything that looked like a law firm. They needed to look serious without looking like every other practice that communicated seriousness the same way.
Our clients are people who notice everything. Ivy gave us an identity that those clients pick up and immediately understand — this is a different kind of law firm. That's the whole point.